5 audit slots this week·Buyer-first website builds · From ₹60,000·Backed by the 4-Second Promise
For Indian B2B manufacturers

Same IndiaMART leads. Different conversion.

Your competitor isn't getting more leads than you. Their website is just doing more with the ones you both share. We design the site that decides who closes the order, and who watches a trader pocket the margin.

See live work
UPFA
5 audit slots this week
Mankirat runs every audit personally
Video dropping soon
Brick & Brush — buyer-first websites for Indian manufacturers
Mankirat — 9-minute breakdownWhy your IndiaMART subscription is funding traders, and the math to run before your next renewal.
Full video coming soon
Verticals we work in
Apparel
Leather
Food & Bev
Packaging
Home Goods
Furniture
Precision
The promise

What changes for you, after launch.

Specific outcomes, drawn from real manufacturer audits and live builds. Not vague "growth" claims. Real things you and your team will feel within 30 days.

Outcome 01
2×
Close rate on your existing IndiaMART, referral, and export pipeline. Same leads, better conversion math.
Outcome 02
4 sec
Foreign buyer credibility verdict. Hero passes the 4-second test, every time. We test it on call with you.
Outcome 03
60s
Sales team response window drops from hours to seconds. Inquiries pre-fill the SKU, quantity, and source page.
Outcome 04
0
IndiaMART tier upgrades needed. You stop paying for "premium listings" that deliver the same leads.
The problem

Your factory does the work. Your website decides who gets credit.

Three leaks. Every manufacturer we audit has all of them. Once you see them, you can't unsee them.

01The IndiaMART Trap

Higher tier, same leads, higher bill.

Upgrading IndiaMART tiers doesn't deliver better leads. When volume plateaus, conversion is the only lever left. Fix the website, the existing pipeline finally pays off.

02The Trader Camouflage

Buyers can't tell you're the source.

A trader buys from you, marks up 15–20%, pockets the margin because their web presence looks more polished. A real site lets buyers verify you're the manufacturer in seconds.

03The 4-Second Filter

Foreign buyers decide that fast.

Overseas buyers form a full credibility verdict before finishing your hero section. If your site looks like a 2014 catalogue, the email goes to the other supplier.

The Foundry Method

Four buyer-decisions. One sequence.
Every page engineered for it.

A buyer makes four decisions, in order, in the first minute on your site. Most B2B manufacturer sites get zero out of four. We engineer for all four.

01  Land

"Am I in the right place?"

Hero proves you're the manufacturer in 4 seconds. Years of operation, real factory, client brand logos. No stock images.

02  Verify

"Are they actually the source?"

Machine list, MOQ, lead time, QC, certifications, export countries. Everything a trader's site structurally cannot show.

03  Self-qualify

"Is this the right product line?"

Digital catalogue with category nav, filtering, and search. Buyer filters themselves down to SKUs that matter before they email you.

04  Inquire

"How do I get a quote, fast?"

Quote-request pre-fills the SKU and page context. WhatsApp deeplink carries it. Your sales team responds in 60 seconds, not 12 hours.

30-second self-diagnostic

How many of these is your current site doing?

Tick what you've got. We'll count for you. If you score under 7, you're leaking inquiries to suppliers who score higher.

The Manufacturer Site Checklist (10 questions)

Each item is something a serious foreign or domestic buyer expects to see in the first 30 seconds.

Your score
0 / 10
Loads in under 2 seconds on a 4G phone
Hero clearly shows you're the manufacturer, not a trader
Years of operation visible above the fold
Export countries listed with flags or map
Real factory photos, not stock images
WhatsApp button pre-fills the SKU and page context
Digital catalogue with search and filter (not a PDF)
QC process, MOQ, and lead time clearly stated
Client brand logos shown (the ones you've actually shipped for)
Looks better than your IndiaMART listing did
Tick the boxes above. Most manufacturers score 2 or 3.
Trader vs you

What the buyer sees on a trader's site vs your real site.

Both sites take 4 seconds to land an opinion. Here's what happens on each side of the buyer's mind.

Trader's site

Slightly-polished middleman wins by default.

  • Generic stock photos of "manufacturing"
  • "Premium quality" claims, zero specifics
  • No clarity on whether they own the factory
  • No years of operation, machine list, or MOQ
  • Form lands in a Gmail inbox
  • PDF catalogue, last updated 2019
  • Domain registered to a personal name
  • 4-second verdict: "Looks fine, might be the source."
Your real site (after us)

Actual manufacturer finally wins the order.

  • Real factory photos, your team, your floor
  • 30+ years, 20+ brand clients, 10+ export countries
  • Machine list, MOQ, lead time, QC, certifications
  • WhatsApp pre-fills SKU and page context
  • Digital catalogue with category filter and search
  • Quote form routes to the right team member
  • Mobile-first because 70%+ click from phones
  • 4-second verdict: "This is the source. Email them."
Proof

Real proof. No stock, no fiction.

Live work and founder-operated brands we build and run ourselves. Nothing fabricated.

Live site
Unriddl had no website. We built one from scratch.
U
Unriddl
Built & shipped by Brick & Brush
Case
0 → 1
From no web presence to a live, credible site
Live
Built, shipped, and running
What we did
Brand & site built from scratchDone
Buyer-first structure & messagingDone
Open the live site → unriddl.in
G
GORG
Streetwear

Founder brand we build and run ourselves.

Owned
By founders
Run
In-house
G
Garden Glow
CPG / fertilizer

Founder brand we build and run ourselves.

Owned
By founders
Run
In-house
A
Archive Scents
Perfume

Founder brand we build and run ourselves.

Owned
By founders
Run
In-house
The process

Four weeks. One factory-grade ship.

Same sequence, every engagement. No scope creep. No surprise invoices.

00Week
Diagnostic Audit

We audit your funnel before you write us a cheque

30 minutes with Mankirat. We pull up your current site, your IndiaMART listing, the path a buyer takes from inquiry to call, and we name the three biggest leaks. You walk out with a concrete punch list. Whether or not we work together is decided on the call.

Free for qualified manufacturers
Live funnel-leak diagnosis
No pitch unless asked
01Week
Strategy

Positioning, sitemap, buyer-first content brief

Two strategy sessions capture your real differentiators: years of operation, export countries, QC, lead time. We map the sitemap to how buyers actually evaluate suppliers. By end of week, you sign off on architecture and copy direction.

2 strategy sessions
Sitemap + content brief
Approval gate before design
02Week
Design

Framer design, fully responsive, mobile-first

Editorial, minimal, high-contrast. Built in Framer for speed and design fidelity. Mobile-first because 70%+ of foreign buyers click from a phone. One revision round. By end of week, design is approved.

Framer (speed + fidelity)
Mobile-first by default
One revision round
03Week
Build

Integrations, lead routing, WhatsApp pre-fill

Every page gets a WhatsApp button that pre-fills the buyer's product context. Inquiry forms route by category and geography. On Catalogue tier, we wire the full digital catalogue. All tested on real devices.

WhatsApp pre-fill
Smart lead routing
Quote-request flow
04Week
Ship

Hosting setup, basic SEO, handover

Deploy to your hosting, configure DNS, set up SEO (sitemaps, meta, OG, schema), and hand over a 10-minute loom for your team to make small edits. You own the site, source files, and domain. We're not your future bottleneck.

Hosting + DNS handover
SEO baked in
Edit-yourself walkthrough
The offer

Buyer-first websites. Two clear tiers.

Everything you need to convert your existing pipeline. No upcharges. No retainers. No surprise invoices. Backed by the 4-Second Promise.

Two-tier offer

The buyer-first build for B2B manufacturers

A site engineered around the four decisions a buyer makes in the first minute. Built in Framer, delivered in 4 weeks, owned by you forever.

₹60,000 tierOne-time
  • Buyer-first website build (no digital catalogue)₹60,000
₹1,00,000 tierUp to ~200 products
  • Everything in the ₹60K tier plus the full digital product catalogue (up to ~200 products)₹1,00,000
One-time build tiers
From ₹60,000
₹1,00,000 with catalogue
5 audit slots this week · 60-second application
The 4-Second Promise
If the site doesn't pass, we keep working.
On the launch call we run a live 4-second buyer-credibility test on your new site. If it doesn't pass, we keep working at no further cost until it does.
Also included
You own files, domain, source forever
No mandatory hosting or retainer lock-in
Mankirat builds it personally

One year of IndiaMART premium is a recurring cost. This is one-time, and the site is yours forever.

The math

What's a 2× conversion lift
worth on your existing pipeline?

Plug in your real numbers. The calculator updates live. We tuned the 2× assumption on real manufacturer audits, on the conservative end. Most clients see 2–4× within 90 days of launch.

Your annual leakage projection

Based on your existing lead flow, with a website that actually converts.

napkin math
Extra monthly revenue
₹6,00,000
From the same lead pipeline
Payback on build
17 days
Then it pays you forever
Annual leakage today
₹72L
If you don't fix this
Mankirat Gaba, founder of Brick & Brush Studios
Mankirat Gaba
The operator behind it

The agency for manufacturers who want a website that sells.

Mankirat Gaba · Founder & Creative Director · Delhi

I started Brick & Brush because I kept watching businesses with great products lose deals because their website looked like a liability. Years of designing and building for B2B manufacturers, D2C brands, and service businesses across India and abroad. Framer and Shopify, primarily.

"I don't run discovery calls to sell. I run them to diagnose. If we're not the right fit, I'll say so on the call. The work is too detailed and too high-stakes to pitch into a room that isn't ready."

The studio runs lean. I'm the designer, strategist, and closer. Akshit handles client operations and qualification so I can stay in the work. Every project I take on, I'm personally involved from the audit to the final pixel.

Delhi
Based in
Framer + Shopify
Primary stack
B2B + D2C
Verticals served
4s

The 4-Second Promise.

The only commitment that actually matters before you sign anything. Tested on the launch call, with you in the driver's seat.

THE PROMISE
SIGNED BY MANKIRAT

On the launch call we run a live 4-second buyer-credibility test on your new site. If it doesn't pass, we keep working at no further cost until it does.

Plus a 30-day fit guarantee: if we haven't surfaced at least one pre-qualified inquiry your old site wouldn't have, and you've held up your side, we refund the second tranche.

5 audit slots this week · 60-second application

— Mankirat
FAQ

Real questions. Direct answers.

I already have a website. Why a new one?
Most sites we audit were built 5–10 years ago by a relative, cousin's friend, or cheap freelancer. They load slowly, look dated on mobile, and signal to buyers that you might also operate that way. If the site is hurting your credibility during buyer due diligence, "having a site" is worse than building a new one. On the audit call we'll tell you directly which camp you're in.
What if I'm not on IndiaMART?
Even better. The IndiaMART logic is one example of where buyers leak through. The same architecture applies to referrals, export agents, trade fair follow-ups, LinkedIn, and direct outreach. The website's job is to convert any qualified buyer who lands on it.
How long does it take?
4 weeks from kickoff to live site on standard buyer-first website and website + catalogue engagements. Custom engagements with deeper integrations are scoped per project, usually 6 to 10 weeks. We don't promise faster, because faster usually means worse.
Do I have to write the copy?
No. We run the strategy session, capture your real story, your QC, your export history, your differentiators, and write the copy. You review and approve. Most owners are surprised at how much of their own value they couldn't have articulated on their own.
What about photography and product shots?
We work with your existing photography first. If we identify a gap that's actively killing the site, we'll flag it on the strategy call and either coordinate a local shoot or recommend a photographer in your city. Photography costs are separate, scoped honestly.
What about ongoing maintenance, hosting, updates?
You own the site, source files, and hosting. We hand over a 10-minute loom for your team to make small edits. We do not bundle a mandatory maintenance retainer. If you want us on retainer for ongoing changes, we scope it separately. Most clients don't need it.
Do you do SEO?
Basic SEO setup is included on every build: sitemaps, meta, OG, schema, Google Search Console. Enough to get you indexed and found for branded and category keywords. Ongoing SEO and content marketing is a separate engagement, only worth it if you're committed to publishing regularly.
What if I'm in steel, chemicals, or heavy machinery?
We don't take those verticals. The buyer in industrial steel, chemicals, and heavy machinery is transactional and largely indifferent to website aesthetics. The economics don't make sense for them. We'll tell you on the audit call and point you elsewhere.
Can my whole family be on the audit call?
Yes, and we encourage it. Most B2B manufacturer decisions involve multiple family members. Better to have everyone in the room on call one. No jargon, no agency-speak. Plain Hindi or English.
D2C brand or aesthetic clinic. Do you take those?
Yes. This page is tuned for B2B manufacturers specifically, but we also work with established D2C brands on Shopify and aesthetic clinics needing credibility-focused websites. Mention it in the form and Akshit will route you to the right conversation.

Your foreign buyer is deciding right now.
4 seconds is all you have.

Free 30-minute diagnostic audit with Mankirat. Three concrete leaks in your funnel, identified, named, prioritised. Whether or not we ever work together.

5 audit slots this week · Mankirat runs each one personally